The WII-FM factor: Do you know who your audience is?

Confusion2015 is now halfway over. How is your marketing program going so far? Are the people you are trying to reach – your audience – responding to your efforts to reach them?

The WII-FM factor, or “What’s in it for me,” is about the importance of communicating to your audience from their point-of-view.   If you are having difficulty reaching your audience, perhaps you haven’t correctly identified who they are and what they are interested in.

Spending time upfront identifying your audience is essential in deciding the best method of communication, as Lisa Dimond Vasquez explains here.homescreen_edited-1

 

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