Earlier in my career, my boss asked me to teach an in-house class on writing. While I was discussing the importance of using clearly understood words and phrases, one man questioned the entire premise of the class, saying that in order to impress others, it was imperative to use the same terminology used in his profession. “Otherwise, it’s too simplistic,” he said.
Today, with multiple forms of communication available, attitudes have changed. Most business people realize the importance of communicating clearly in both writing and speaking. Unfortunately, it’s easier for some than for others, and one of the main barriers to clear communication is the prevalence of jargon.
Jargon – defined as the specialized language of a profession or other group of people – is not all bad. It can be a handy shorthand within the specific group of people for whom it was intended. The problem arises when you are speaking to an outside group or even to a group of newcomers within your profession. That’s when jargon can cause confusion or misunderstandings. Ultimately, it can have a negative effect on your audience, who may think you are either trying to impress them or are being evasive by hiding behind expressions and acronyms they don’t understand.
Rarely will anyone say anything, however, and this is the real problem. While you are chattering away, dropping an acronym here and a technical term there, your audience is probably not going to be listening to you. After the first acronym, they will be drifting away, trying to determine what that stands for, and after a stream of unintelligible jargon, they will often become irritated or lose interest completely.
The use of jargon is not always intentional. At our firm, we often train clients for media interviews or presentations, and in most cases they don’t even realize they are using jargon. They have been in a profession or job for so long they think everyone understands their special language. They have to spend some time untangling their jargon in order to connect with the audiences they want to reach.
Making the effort to remove jargon from your presentations is worth the effort. When you communicate clearly in everyday language, you are more – not less – likely to impress people. They will be impressed with your sincerity, thoughtfulness and leadership, and, most important, they will understand you.
Learn to Speak Layman with Lisa Dimond Vasquez.
Posted by Margot Dimond