It’s often said that doing the same thing over and over and expecting a different result is the definition of insanity. In actuality, it’s probably just the definition of being human. Let’s face it: Sometimes we get stuck in a rut – doing things the same way for years and wondering why the outcome isn’t better.
It’s not all that different with a business. Often a consulting firm is called in to make recommendations for improving marketing results, and its suggestions are met with resistance because they are out of the company’s comfort zone.
But leaving your comfort zone is exactly what has to happen to move forward and see some results.
It’s planning time again – time to look at the approaching New Year and make decisions on what you want to see happening with your business in 2016.
How about taking a look at the latest marketing trends to see if any will be suited for you? Or better yet, contact a PR/marketing firm and ask them to conduct a complete audit of your marketing program and design a new plan for you based on their findings.
Just remember to follow through on implementing the plan. After all, if it’s not implemented, you will never know how well it worked.
Posted by Margot Dimond