Ever wonder what all those shoppers in the mall are doing on their phones? They are probably trying to make a purchase and haven’t yet found what they are looking for. They are checking their phones to see if they can find what they need in a nearby location.
Hang out with a group of smartphone users, and you will see that consumers are increasingly comfortable purchasing on-the-go. It’s called mobile marketing, and your business could benefit from this cost-effective marketing option.
Think about it: When you are out shopping for a specific item, that’s when you are most likely to consult your smartphone to find the best place to buy it. And that’s when a business has the best chance of selling that item to you – that very day!
Max Byer has just posted this collection of mobile marketing statistics on the Business 2 Community website. Here are a few points that stood out for me.
- Worldwide, more people own a cell phone than own a toothbrush.
- More than half of all mobile ads result in a phone call.
- A mobile unfriendly site will send a majority of customers to a competitor’s site.
- Half of all smartphone owners have scanned a QR code, with almost one-fifth of the scanners making a purchase.
You can read the entire list here.