I’m in charge of new business development for our firm, and my son, who does social media for a website design firm, says our company needs to be active on Facebook, Twitter and YouTube. I’m not so sure. What do you think?
Social media marketing is a relatively new and exciting development in the world of public relations. It offers a dynamic set of social networking tools – blogs, microblogs, social bookmarketing, media and content sharing sites – that can be used to promote your business. What, if any, of these tools you will want to use depends on the kind of company you represent and your overall communication goals.
In a recent survey of its members, PR Boutiques International, an international network of boutique public relations firms, 44 percent of respondents cited the power of social media as the major trend impacting communications in 2012. However, rather than predicting that social media will be the PR “magic bullet” for all clients, respondents viewed it as a tool that must be strategically integrated into the enterprise’s communication program. (Full disclosure: DoubleDimond is a member of PR Boutiques International.)
There are endless creative ways these resources can be used. Just make sure you use them strategically and assign someone with the responsibility for managing the function.