Getting publicity for your event

Calendar planning conceptThinking about getting publicity for your upcoming event?  If your publicity plan includes coverage by the news media, it’s best to do your planning early – while you are planning the event itself.  Here are five things to think about when preparing your plan.

  1. Create an interesting theme.   You can tie in to a national commemoration or a big local or statewide celebration, but provide something special for your event to make it your own.
  2. Schedule it for the right day and time.   Whenever possible, avoid days where you are competing with numerous other events. Late afternoons or evenings can be problematic, depending on the news outlet.
  3. Know what to send to the media – and when.   Before the event, send an event announcement to TV, radio and major daily newspapers.  Keep it short and to-the-point, with “who, what, when, where” information, plus some information on the “why” of the event as well.
  4. Select the right media to contact for your event.  Don’t blanket all media outlets with your event announcement.  Send only to media you think would be interested in covering it.
  5. Think visually.  Many TV news outlets and newspapers that cover events send a photographer.  Make sure you have more than speeches for them to cover.

Once the event is over, don’t assume everyone in your target audience has seen the media coverage.  Go online and get links to stories and send them to your clients or (if you are doing the event for a charitable organization) your board members, volunteers and donors.

Events can be a great way to get publicity, and with the right kind of event and advance planning, your event will bring you a lot of attention.

Posted by Margot Dimond


Planning: The All-Important PR Tool

plan_ahead_poster-rf50b9d08a292436b9da63b1bfb7bf4eb_w8o_400“Whatever can go wrong, will go wrong” is the only part of Murphy’s Law most people remember, and although the anonymous adage is meant to be humorous, it’s a good guideline to keep in mind when planning any PR project – especially an event.

Expect the unexpected:  promised items that don’t arrive on time, weather that doesn’t cooperate, audio visual breakdowns, last minute requests – all of these and plenty of other things can pop up.  Planning for an event is not the time to be a positive thinker.  Rather, it’s the time to think of everything that could go wrong and plan for every contingency.

This goes for small events, such as ribbon cuttings, open houses or press conferences, to large special events involving thousands of people.  Be prepared and plan ahead should be your bywords.

Tradeshows are in a special category, since most exhibitors are traveling some distance to attend them.  This makes it essential to plan every detail, as is wonderfully related by Katie Creaser in her article, “Going Back to Basics: Tradeshow Must-Haves” on Tech Affect.

In this article, Creaser not only shares some “nightmare” tradeshow scenarios, she also provides an extensive list of “must-haves” for the tradeshow exhibit planner.

Posted by Margot Dimond