I worry that I’m falling behind in doing social media marketing for my company. Just when I think I have a handle on all the types of social media, I hear of new ones and wonder if I should try them. What’s the best way to decide what’s best for my company?
I can understand your confusion; it seems there is an endless array of sites out there, and it can get confusing and frustrating to try to keep up. But it sounds like you are approaching this challenge tactically, rather than strategically.
Think of this as you would a home improvement project. Your social media sites are your tools. Do you look at the tools you have and decide what you can do with them? Or do you look at what needs to be done, make a plan of action, then get the needed tools? I think most of us would agree that looking at what needs to be achieved is the way to go.
It’s the same with promoting your company. Determine what you would need to achieve your goals.
- What kind of company are you promoting?
- What products or services does it offer?
- Who is your target customer?
- When you communicate with them, what response do you want?
Once you do that, you’ll have a better idea of what social media sites will actually produce results for you.
The Social Media Examiner asked some of their top social media specialists for their 2012 predictions. If you can wade through all 30 predictions, you’ll find some good insights.