“Whatever can go wrong, will go wrong” is the only part of Murphy’s Law most people remember, and although the anonymous adage is meant to be humorous, it’s a good guideline to keep in mind when planning any PR project – especially an event.
Expect the unexpected: promised items that don’t arrive on time, weather that doesn’t cooperate, audio visual breakdowns, last minute requests – all of these and plenty of other things can pop up. Planning for an event is not the time to be a positive thinker. Rather, it’s the time to think of everything that could go wrong and plan for every contingency.
This goes for small events, such as ribbon cuttings, open houses or press conferences, to large special events involving thousands of people. Be prepared and plan ahead should be your bywords.
Tradeshows are in a special category, since most exhibitors are traveling some distance to attend them. This makes it essential to plan every detail, as is wonderfully related by Katie Creaser in her article, “Going Back to Basics: Tradeshow Must-Haves” on Tech Affect.
In this article, Creaser not only shares some “nightmare” tradeshow scenarios, she also provides an extensive list of “must-haves” for the tradeshow exhibit planner.